How Does Private Label Work?

Six steps from brief to finished product

Every stage is documented, quoted and signed off — so you always know where your project stands.

STEP 01

Choose Your Products

We supply 500+ shelf-ready formulas, so you can start from a proven base rather than a blank page.

  • Cleansers, makeup removers and balms, serums and essences, toners, creams and lotions
  • Eye skincare, masks and lip care included in the library
  • Want a complete regimen with a story? Build a concept collection united by one goal
  • Have a distinctive idea of your own? Explore semi-custom and fully custom formulations
STEP 02

Choose Your Packaging

Select your components and send them to us for evaluation and a quote — we can bring a wide range of packaging ideas to life.

  • a) Choose a supplier — select from our preferred supplier list
  • b) Follow our packaging advice and the machine-labelling guidelines
  • c) Complete the packaging evaluation form
  • d) Send 20–30 samples with a packing list (30 tubes, or 20 of every other component)
STEP 03

Prepare Your Order

Once packaging evaluation is complete we email the results together with a quote covering filling and product costs.

  • Manufacturing Supply Agreement — provided to all customers
  • Dealer / Distributor / Reseller Certificate — if applicable
  • Warehousing Agreement — if applicable
  • Your quote reflects both the filling service and the product cost
STEP 04

Place Your Order

Complete the electronic order form and tell us which documentation you need so we can prepare it for your shipment.

  • Microbiological test results, Certificate of Analysis (COA)
  • Export documentation and Safety Data Sheets (SDS)
  • We issue a production agreement via DocuSign for your final review
  • Payment terms: 50% deposit on signing, balance due on completion and before shipment
STEP 05

Order Fulfilment

Final balance is due on completion of your order and prior to shipment.

  • Shipping by UPS, third-party carrier services, customer pickup or customer-arranged freight
  • On-site warehouse storage provided an order is placed within 3 months
  • Warehouse address provided on the order confirmation
  • Credit cards and other convenient payment methods accepted
STEP 06

Get Started

Connect with a member of our sales team today to request your complimentary samples.

  • Schedule a call with our export team
  • Receive a shortlist of formulas matched to your market
  • Review MOQ, lead time and pricing before you commit
  • Visit our FAQs for answers to commonly asked ordering questions
MOQ

Quoted per formula and filling format — low minimums available for first orders.

Packaging Evaluation

Send 20–30 samples with a packing list and we return evaluation plus quote.

Payment Terms

50% deposit on signature, balance on completion and prior to shipment.

Shipping & Storage

UPS, third-party carrier, pickup or your freight. On-site warehousing available.

Skin, hair and body — each direction runs on its own dedicated development track, formulation library and efficacy data.

Eight categories developed in an ISO-certified lab — from barrier-friendly cleansers to liquid-crystal creams.
Scalp-first haircare built on amino-acid surfactant systems and skincare-grade actives.
Facial-grade body care: serum body washes, firming lotions, polish scrubs and gentle depilatories.

Makeup Removers

Great skincare starts with an effortless, enjoyable cleansing experience. From quick cleansing water to indulgent balms and nourishing oils — if you can imagine it, we can make it.
Oil-Gel Cleansing Honey
Oil Phase + Gel Hybrid System
Transforms into a silky oil on contact with the skin and emulsifies instantly with water. Semi-translucent gel texture, usable on dry or damp skin, no pre-emulsification required.
Sorbet Cleansing Gel
Cold-Process Oil-in-Water Crystal Gel System
A soft, sorbet-like gel that melts away makeup without traditional emulsification. Cool and refreshing, rinses fast, no heavy or oily residue — ideal for sunscreen and light makeup.
Bi-Phase Cleansing Oil
Dual-Phase Oil-and-Water System
Shake to activate a lightweight formula combining fast makeup dissolution with deep pore cleansing. The upper oil phase dissolves makeup, the lower water phase soothes and refreshes.
Whipped Essential Oil Cleansing Balm
Solid Oil + Emulsifier System
Melts instantly from a whipped balm into a silky cleansing oil. Strong makeup removal, easy to scoop, cushiony texture, easy to rinse — and highly convenient for travel.
Aqua-Light Cleansing Oil
D-Phase Emulsification Technology
A fluid, water-light cleansing oil with exceptionally fast emulsification. No heavy feel, rinses cleanly without tightness — makeup removal and skin conditioning in one step.

Toners

Refresh, rebalance and hydrate. Choose hydration, antioxidant or oil-control benefits — or create a formula tailored to your brand.

Nano Essence Toner

Microemulsion Essence Toner

Micro-Pearl Essence Toner

Milky Essence Toner

Shake-to-Activate Essence Toner

Bi-Phase Water & Oil Essence Toner

Hollow Phospholipid Bilayer Vesicle

Nano Essence Toner

Fresh, lightweight water texture with no sticky residue. Biomimetic structure modelled on cell membranes, dual-phase delivery for water- and oil-soluble actives, controlled release to reduce irritation.
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Serums & Essences

Our ISO-certified experts formulate targeted solutions for hydration, antioxidant protection, anti-ageing, soothing repair and brightening — designed for high-performance skincare.

Microcapsule Oil-Pearl Serum

Microemulsion Serum

Liposomal Blue-Light Defense Serum

Dual-Chamber Freeze-Dried Serum

Water-Light Serum Oil & Triple-Layer Serum Oil

Microencapsulated Oil-Soluble Actives

Microcapsule Oil-Pearl Serum

Oil beads remain suspended in a fresh serum and release on massage, protecting actives while keeping the skin feel light and non-greasy.
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Full Category Library

20+ categories, one development standard

5 technologies

Creams & Lotions

Microcapsule oil-pearl, liquid crystal emulsion, emulsifier-free, sorbet gel and liposome capsule systems.

4 technologies

Masks

Peel-off film-forming, instant cooling, micro-pearl wash-off and dual-sided hydrogen sheet masks.

4 technologies

Facial Cleansers

Glycolipid biosurfactants, amino-acid systems, waterless powder and pre-foamed mousse.

4 technologies

Lip Care

Essential-oil balms, plumping serum glosses, overnight collagen masks and hydrogel patches.

4 technologies

Shampoos

Hair-strengthening, oil-control anti-dandruff, bio-fermented glycolipid and 100% plant-derived systems.

3 technologies

Conditioners & Treatments

Scalp massage cream, liquid-crystal hair mask and 7-second smoothing serum mist.

4 technologies

Scalp & Body Wash

Microemulsion scalp serum, serum body wash, shower oil and body cleansing cream.

8 technologies

Body Lotion, Scrub & Hair Removal

Firming, resurfacing and brightening lotions; body and lip scrubs; three targeted depilatory formulas.

Built with an academician-led research team

In collaboration with Professor Yazhuo Shang — Professor and PhD supervisor at the School of Chemistry and Molecular Engineering, East China University of Science and Technology (ECUST) — PORTA FORTUNA has developed an innovative high-performance emulsifier designed to overcome the limitations of traditional systems.

√ Fundamental and applied research in colloid and interface chemistry
√ Novel emulsification system development and efficacy evaluation 
√ Active-ingredient screening and application-performance optimisation
√ 12 invention patent applications across the three platforms

Built with an academician-led research team

8 PATENTS APPLIED

8 PATENTS APPLIED

Lamellar liquid crystal structures can mimic certainfunctions of the human stratum corneum. Based oncritical packing parameter theory we construct lamellarliquid crystals at the oil-water interface.

√ Lecithin-based composite - benchmarks NikkoChemicals NLC Uapan)
√ Ceramide liquid crystal emulsifier - novel, industry first
√ Selfthickening liquid crystal emulsifier - novel,industry first
√ High-density liquid crystal emulsifier - novel, industryfirst
SCALABLE

SCALABLE

Using interfacial molecular self-assembly technology wedeveloped a range of nanoemulsifiers with broadformulation flexibility and a wide application window.

√ No specialised equipment - no high-pressurehomogenisation or microfluidisation
√  Lower emulsifier levels for a milder formulation profile
√ High oilloading capacity of approximately 15%
√ No need for high polyol levels; good pH and ionic-strength tolerance
√ Adjustable thixotropy; intrinsic anti-ageing and repairbenefits

4 PATENTS APPLIED

4 PATENTS APPLIED

This technology addresses a narrow formulation windowand the high sensitivity of emulsion stability toformulation conditions.

√ Using TEM we directly visualised the characteristicinterconnected oil and water continuous-phase structure
√ A dual-continuous morphology rarely documented inprevious studies
√ Squalane-based bicontinuous microemulsion platform
√ Compatible with nano liquid crystal emulsion systems
Our most frequently asked questions

How soon can I get a price quote?

You can get a quick price quote within a few minutes if you are on live chat with one of our sales representatives and a standard price quote takes just 30-45 minutes and you will have an official price quote in your inbox.

What is the minimum quantity I can order?

You can get a quick price quote within a few minutes if you are on live chat with one of our sales representatives and a standard price quote takes just 30-45 minutes and you will have an official price quote in your inbox.

Do you offer product mock-ups before actual production?

You can get a quick price quote within a few minutes if you are on live chat with one of our sales representatives and a standard price quote takes just 30-45 minutes and you will have an official price quote in your inbox.

Can I customize my packaging?

You can get a quick price quote within a few minutes if you are on live chat with one of our sales representatives and a standard price quote takes just 30-45 minutes and you will have an official price quote in your inbox.

What methods do you use to maintain enduring printing quality?

You can get a quick price quote within a few minutes if you are on live chat with one of our sales representatives and a standard price quote takes just 30-45 minutes and you will have an official price quote in your inbox.