About Us

LUME is the core name of the brand. It evokes Lumen, Luminous and Light — conveying brightness, clarity and renewal, and answering directly to the core needs of brightening, whitening, anti-ageing and skin-texture improvement. It is short, soft to pronounce and carries a modern, international brand character.

One Letter, Many Answers

H is the most story-rich and the most extensible letter in the name. It is not a fixed answer, but the multiple dimensions of beautiful skin the brand continues to explore.

Skin Lab

Science, Rigour & Innovation

Skin Lab makes explicit that the brand focuses on skin science and formulation research. “Lab” brings an impression of professionalism, rigour and innovation — showing that the brand looks beyond surface beauty, exploring scientific solutions for skin health, anti-ageing, brightening and repair through continuous research.

The Many Meanings Of H

One letter, eleven answers

Hong — The founder's family name — a unique personal signature for the brand.
Henry / Heng — Names, emotions or spiritual sources that matter.
Health — Health is the foundation of beautiful skin.
Hydration — Moisture and hydration keep skin plump and radiant.
Harmony — Balance and harmony between skin condition and overall health.
Halo — A naturally luminous, halo-like glow.
Hue — An even, bright, healthy skin tone.
Hyaluronic — Hyaluronic acid — symbolising professional skincare ingredients and R&D strength.
Healing — Repairing the skin barrier and helping restore skin vitality.
Heritage — Inheritance — experience, philosophy and long-term value.
High-performance — Pursuing evidence-backed, perceptible skincare results.

Series Extension

Each range takes a different H

Different product series can be assigned different meanings of H, so the naming system scales with the portfolio.

Hydration SeriesH = Hydration

Repair SeriesH = Healing

Radiance SeriesH = Halo

Healthy Anti-Ageing SeriesH = Health

“LUME is a beam of light belonging to skin; H has more than one answer.”

Brand Keywords

Health. Harmony. Halo.

Brand Slogan

Illuminate Your Skin Potential

Brand Promise

Real beauty is not about covering up time.

Thirty-one years.
One purpose.

She is Hong Manlan — founder of the company. From hands-on care to a lifelong commitment, then from solving problems to creating solutions.

Beside the treatment bed

While most young women were still deciding which path to take, she was already standing beside a treatment bed personally caring for her first client with problem skin. From that moment she knew this was the work she would devote her life to.

The case that set the standard

A client came to her with severe acne and a badly compromised skin barrier, after visiting countless salons across the city with no result. She cared for that client personally for three full months, documenting every change and continuously adjusting the plan. The skin returned to health — and two lasting beliefs were planted: deep empathy for problem skin, and an uncompromising standard for efficacy.

Stop choosing products. Start creating them.

As more clients came, the same problem kept recurring: the formulas on the market were not precise enough, the ingredients not effective enough, the results inconsistent. So she assembled an R&D team and began collaborating with university laboratories — starting from real skin concerns and working backwards to the formulation strategy, rather than developing formulas around marketing concepts.

31 years, one purpose

She is 50 now. Over 31 years she has grown from a small salon focused on treating problem skin into a cosmetics company with its own brands and seven successfully incubated beauty brands. She is still the same person: meticulous, demanding and unwilling to compromise on product performance.

Great formulas know no borders

With domestic business steadily established, the next decision is to go global — not to tell a better story, but to deliver a better product. Supported by an academician-led research team at East China University of Science and Technology, the company holds core expertise in high-performance emulsification technologies.